The world’s most famous feline character, Hello Kitty, will celebrate her 40th birthday on 1st November 2014 with an inaugural Hello Kitty Run Singapore. The only Hello Kitty birthday bash in Southeast Asia will flag off with a one-of-a-kind birthday cake and birthday song sung by 15,000 fans.
Hello Kitty Run Singapore will feature a 5km route covering iconic landmarks around the city. The run is open to participants of all ages and aims to gather Hello Kitty fans and non-Hello Kitty fans to join in a big day out to celebrate Hello Kitty’s 40th mega birthday bash.
Created 40 years ago by Sanrio, the legendary icon, Hello Kitty brings love, happiness and encourage the forging of friendships and sharing across the world. Since her first appearance in 1974, she has flourished into a global phenomenon that is well-liked by both young and old. The fan base is no less in Singapore, with the Hello Kitty craze beginning as early as 2000.